In the previous article, we’ve explained how to start your own blog in 5 simple steps.
Your next step is to promote your blog and make sure that it gets to your targeted audience so that your audience can come to your website.
Your brand and potential sales depend on the popularity of your channel.
Blogging is a well-established business model that can earn you a lot of money, but for that to happen, your blog has to be visible and visited.
In other words, you have to get traffic to your blog.
After all, you’re not writing for yourself. If it weren’t so, MS Word would suffice, but you want your word to be heard.
In each case, we should see to it that your blog gets to as many people as possible. Furthermore, we should see to it that your blog gets to the right audience that is interested in what you have to say.
Let’s see what are the 6 ways in which you can get to the right audience, convey the right kind of message and become a well-paid blogger before you know if.
We’ve already said countless times that Content is King. It’s a widespread proverb amongst digital marketers.
Content is definitely the most important asset when it comes to blogging.
If you address your audience with the right tone of voice and share insights on the topics that are relevant and useful for your audience, they will read.
On the other hand, if you write about something that no one cares about, there’s no designer or an SEO specialist that will persuade your audience to read.
Simply put, people want high-quality content. But that’s not all…
Your content can be super-relevant and useful, but if it’s not easily digestible, no one is going to read it.
No one wants to waste time or energy deciphering your text trying to figure out what you wanted to say.
So, besides content, you need to take good care of your style as well.
In other words, WHAT you’re saying is important, but it’s also important HOW you’re saying it.
You have to write in a simple, manner. Your sentences should be short and your points must not be vague. You need to define phenomena on which you write with utmost precision.
So let’s define „high quality“ content.
High-quality content is content that’s educational and entertaining at the same time.
It has to teach your recipients how to solve a problem or improve the quality of their existence.
Other than that, it has to be entertaining, engaging, and simple enough so that it doesn’t annoy your readers.
When we say simple we don’t mean over-simplistic. Be as complex as you want. Exhaust the whole topic and be as thorough as possible. Write longer blog posts to cover everything that can be said about a topic… but keep your sentences short and simple.
You must not write like you’d write a scientific thesis. You should address common folks in a common language that even a child could understand.
And don’t be stuck up. Feel free to use slang and talk as if you’re talking to your friend from a neighborhood.
Einstein supposedly said that „if you can’t explain it to a six-year old, you don’t understand it either“.
So educational and entertaining texts are pre-requisites for a blog that ranks. That means they are also pre-requisites for a website that earns money.
If writing is not your forte but you still need to position your brand, hire a professional content writer or a copywriter.
We explained the differences between the two here.
Now that we’ve taken care of the quality of your content, the next step that we must take is SEO.
SEO means search engine optimization. It’s a way of optimizing your content so that the search engines (namely Google) recognize it and rank it.
The point of SEO is to rank your site on the top of Google’s search result pages when users enter keywords in the search bar.
You should make sure that it’s your website that Google promotes to interested prospects.
By doing that you’ll make sure that you get people who’re already engaged with the topic of your interest.
Google „wants“ to show relevant sources of information (websites) for each query and you want a qualified, relevant and interested audience on your website.
Help yourself by helping Google recognize your website, rank it and increase your reach and visibility.
The algorithm that recognizes and ranks websites is very complex so we’ll only list essential parameters that you should check here:
Ovo poslednje ćemo obraditi u posebnom poglavlju.
The more high-ranking websites link to your website and position you as a relevant source of information, the better your site will rank.
The only problem is that websites with high domain authority (DA) promote only websites with high domain authority. It’s like big fish promoting big fish.
They do that so that they could preserve their DA.
What you should do is find websites with DA slightly higher than yours and prompt their owners to link to your website. That’s called external link building.
One of the methods that you use to build an external link is the so-called guest posting.
Guest posting means you’ll write a free blog post for other websites and implement a hyperlink that will lead to your own website.
If the owners of the website where you’re posting as a guest (that’s why it’s gues posting) agree to publish your article, you get one external link.
Before you write an article, make sure to contact the owners of the website and say that you’d like to write a guest post for them. Ask for their guidelines regarding content writing, tone of voice, etc., and promise to deliver a blog post that’s consistent with their brand’s identity.
They will get a free article that will get them SEO points and you’ll get SEO points because someone referred to you as their source of information.
Before you write a free article for a certain website, check whether they accept guest posts and whether they will be willing to publish your content.
When they give a green light, write the best article possible, submit it and ask them if it needs any modifications. Don’t forget to implement a link that will lead to your website somewhere in the text.
Paid external linking is when you „bribe“ website owners to promote your website through their blog.
For example, you may have a blog about cosmetics and want to promote one of your articles and/or products. You find a website with high domain authority and pay them to promote your blog and/or product through one of their listicle blog posts.
It’s not complicated, but it can be expensive (depending on who’s promoting you).
Unlike SEO, which is a long-term strategy that gives results slowly (but drives massive traction), paid advertising enables you to promote your blog fast.
You can pay for ads on social media (Facebook, Instagram, Linkedin, etc.) or you can pay Google to show your website as a result for certain keyword targeted queries.
The image above shows sponsored/paid search results.
The „ad“ in the upper left corner means that the websites didn’t rank organically through SEO, but were instead promoted by Google as paid advertisement.
Note that if your targeted topic is high in demand, chances are you won’t be the only one who got the idea to „bribe“ Google. If paid ads are the only thing you rely on, usually the marketer with a bigger budget wins (given that your ad optimization skills are somewhat equal).
Direct response copywriters are professionals when it comes to writing ads and they can write the most persuasive ads for you.
Now let’s get back to „free“ promoting. Note that, in essence, there is no free lunch. Even free promotion will cost you time and energy.
If you hire a social media manager or a community manager, you’ll save time and energy, but you won’t save money… so choose wisely between the two.
If you have some engagement on your pages/profiles on Facebook, Twitter, Instagram, Tik-Tok, or Linkedin, you can share your blog posts with your followers there.
You can even post snippets from your blog posts and share those on social media to prompt people to visit your blog.
And now we’re back to paid promotions again.
To popularize your blog through social media, you’ll have to have fairly popular profiles on social media.
If your social media profiles/pages don’t have much traffic on them, you can leverage influencers and their followers by simply paying them to promote your blog.
Just find some influencers that are in your niche because you want your blog promoted to the right kind of audience with interests relevant to your content.
…like Snapchat, Viber, SMS, Email, Youtube, and forums like Reddit and Quora.
Each of these could help you drive some traffic to your website and your blog.
Loyal customers are worth more than new ones in sales because they already have a connection with your brand and are more likely to buy from you.
It’s the same with your blog. Loyal subscribers are worth more than new ones because they’re already warm leads and are more likely to promote you.
Always have in mind that, even though they are not buying anything from you, they are investing their time and energy into reading your posts.
That’s why it’s important to take good care of your „old“ subscribers and send them premium content via email newsletter.
You can use your email newsletter to notify your followers whenever you publish something so that you make sure that your posts get read.
To get subscribers for your newsletter, add a call to action to each of your blog posts and usher them to subscribe.
You can also create lead magnets and offer your customers some free value in exchange for their subscription.
Free-value-lead-magnets are usually e‑books, manuals, checklists, etc.
TLDR, if you want to promote and popularize your blog it’s important that you:
As you can see, blogging is not a walk in the park. There’s a lot more to it than meets the eye, but it’s still one of the best ways of making money remotely.
The added benefit is that you work for yourself and report to yourself only so you can set your own working hours.
All you need to do is start. Here’s where you can read how to start a blog in just a few simple steps.
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